18.11.25
Gen Z is now the largest furniture-buying demographic. We analyzed thousands of shoppers to reveal what drives their choices—and how retailers should respond.
07.10.25
Tariffs dominate headlines, but the furniture industry is adapting fast: buyers refocus on value, reliability, and long-term sourcing resilience.
28.08.25
What happens when you read 2,000 customer reviews before cutting a single piece of wood? You end up with the Adirondack chair buyers have been asking for all along.
22.08.25
Did you know that new homeowners spend up to 5x more on furniture than non-movers? For many retailers, this group quietly drives a huge share of your revenue and early-season momentum.
05.08.25
We reviewed 17 latest furniture market studies, reports, and consumer behavior surveys, collectively reflecting the preferences of over 15,000 Millennial furniture shoppers across Europe and North America.
10.01.25
70–80% of parents say kids influence their spending—here’s how you can benefit.
