While other furniture manufacturing hubs are still navigating tariffs and uncertainty, Vietnam has finalized a fast-track trade deal with the U.S.—putting it ahead of the curve. In a business where lead times define profit margins, that early-mover advantage could shape who wins next season.
Even if you are a European buyer, this agility signals what matters most in 2025: reliability, responsiveness, and a sourcing partner who can adapt before the rush.
Here’s what makes Vietnam the smart bet—and why acting now matters ⤵️
The Stockholm Outdoor Dining Set, made in Vietnam from 100% FSC-Certified Sustainable Eucalyptus by Dai Phuc Hung Thinh Furniture, and a popular choice among many European retailers.
🤝 A New Trade Deal Brings Early Clarity
In July 2025, Vietnam became one of the first few countries to reach a preliminary trade agreement with the United States under President Trump’s new tariff framework. The deal imposes a 20% reciprocal tariff—replacing the previously threatened 46% blanket rate that had many U.S. importers on edge.
While 20% may seem high on paper, it’s still considerably lower than the provisional rates many other manufacturing hubs are facing—some ranging from 30% to 55% due to ongoing delays in trade negotiations. Vietnam’s early agreement offers something rare in today’s geopolitical climate: clarity. In an industry where lead times stretch 3–7 months and seasonal timing is everything, that clarity becomes a real strategic edge.
If you’re mapping out your 2026 summer assortment, this kind of early clarity can protect your margins—and your timeline.
If that’s the clarity—this next part is the real competitive edge.
Above: Qui Nhon, a central hub for furniture manufacturing in Vietnam.
Below: Dai Phuc Hung Thinh Furniture's manufacturing facility in Qui Nhon.
💼 A Reputation for Speed, Flexibility, and Transparency
Vietnam’s value isn’t just in policy—it’s in performance. The country has become known for its supply chain agility: fast product development, flexible MOQs, and collaborative partners who understand what retailers need.
At Dai Phuc Hung Thinh Furniture, for example, we’ve worked with clients across the world to fulfill mixed-SKU 20' to 40' HC containers with as few as 3–5 products, making it easier to test new styles or adapt to market trends without taking on excessive risk. For buyers navigating uncertain demand or exploring new formats, this kind of agility can be the difference between a missed opportunity and a successful product launch.
Equally important is sourcing transparency. Vietnam’s access to FSC®-certified wood—particularly acacia and eucalyptus—means retailers can meet sustainability requirements without the complexity of importing third-party timber.
📆 The Hidden Risk in Waiting Too Long
Timing remains one of the most overlooked challenges in the outdoor furniture business. Because products need to hit store floors by March or April—just as spring buying begins in Europe and North America—retailers must work backward. Orders are typically placed in October or November to allow enough time for production, inspection, and international shipping.
From there, containers are usually shipped around December or January, arriving in warehouses by January or February—right after holiday and year-end merchandise has been cleared out.
This ensures outdoor collections are ready to be stocked, displayed, and promoted as soon as consumers start thinking about their gardens, patios, and terraces. Missing this window means missing the season.
🔗 You can read more about this timeline in our related article: Plan Ahead for a Profitable Spring/Summer 2026 Outdoor Furniture Season.
Once timelines are secured, the next question becomes: can the supplier deliver the level of quality your brand demands? In Vietnam’s case, craftsmanship is part of the DNA.
A close-up look of “Vinh quy bái tổ” – the largest single-block wood relief carving in Vietnam by Bùi Gia Wood Carving Studio recreates the Homecoming Ceremony of Honor, which celebrates the tradition of valuing education, respecting talent, and expressing gratitude toward one's homeland and origins.
🎖️ A Workforce Rooted in Craftsmanship
Vietnam is more than just a cost-effective sourcing hub—it’s a country with over a thousand years of woodworking tradition.
That heritage, combined with rapid industrial modernization, allows buyers to tap into a rare combination: artisan-level quality at factory-scale output. Whether you’re sourcing private-label container programs or high-end curated collections, Vietnam offers a level of consistency and precision that’s hard to match.
What This Means for You
In today’s sourcing environment, certainty is a competitive edge. Whether you’re based in Europe or North America, the advantages Vietnam now offers—from early trade clarity to FSC-certified material access and agile production timelines—are hard to ignore.
For furniture professionals preparing 2026 collections, decisions made this fall will define next year’s margins, delivery timelines, and product availability. And Vietnam’s ability to offer both predictability and craftsmanship makes it one of the most strategic sourcing destinations in the current market.
At Dai Phuc Hung Thinh Furniture, we share these insights not just as a supplier, but as a partner invested in the long game of furniture. Whether you work with us or not, we believe transparency helps move the industry forward—and in a market full of noise, clarity is what really matters.
Since 2003, we’ve specialized in 100% FSC®-certified outdoor furniture using sustainably sourced acacia and eucalyptus. Our past and present clients include JYSK, Segmüller, and other respected retailers across Europe, and with the following advantages:
1/ Over 20 years of export experience
2/ Based in Ho Chi Minh City, with our factory in Quy Nhơn—a key hub for outdoor furniture production
3/ Flexible MOQ policies and custom packaging available
4/ Efficient, full-container logistics and freight planning
Wherever you are in the world, we are always ready to help you bring the best and most sustainable furniture to your customers.