If you’re a furniture buyer looking to stay ahead of product trends, meet top-tier suppliers, or explore new sourcing opportunities, Southeast Asia offers a powerful lineup of international trade fairs that should be on your calendar. With the region’s growing influence in global furniture exports—especially Vietnam, Malaysia, and Indonesia—these events provide direct access to manufacturers, sustainable material innovations, and the latest design directions.
Note: The dates listed for each fair reflect the confirmed 2025 schedule, but most of these events occur annually around the same time, making this guide a useful reference for planning future trips as well.
Here are the top 5 furniture fairs in Southeast Asia that every serious buyer should know in 2025:
1. VIFA EXPO
- Dates: March 5-8, 2025
- Location: SECC (District 7) & SKY EXPO Vietnam (District 12), Ho Chi Minh City, Vietnam
- Expected Exhibitors: Over 700 from Vietnam and 17+ countries
- Expected Buyers: 18,000+ visitors from over 100 countries
- Products: Outdoor furniture, indoor furniture, handicrafts, décor, accessories
- Entry Fee: Free with pre-registration; fee may apply for on-site registration
- Why It Matters: Vietnam’s biggest furniture fair, VIFA EXPO features the top exporters in wooden and outdoor furniture. It’s ideal for buyers looking to establish long-term supplier relationships or launch private label lines. Many exhibitors are FSC-certified, and several offer OEM/ODM services.
Beyond just product showcases, VIFA EXPO also hosts seminars on sourcing trends, sustainability, and design innovation. You’ll meet suppliers that specialize in both volume manufacturing and artisanal craftsmanship, giving you a full spectrum of sourcing opportunities in one place.
VIFA EXPO was established in 2008 by HAWA (Handicraft and Wood Industry Association of Ho Chi Minh City) and has since evolved into the flagship sourcing event for Vietnamese furniture. Over the years, it has expanded to multiple venues and has consistently drawn in both international exhibitors and serious global buyers.
- Pro Tip: Arrange factory tours before or after your visit. Flights to furniture hubs like Quy Nhon are inexpensive and frequent.
2. HawaExpo
- Dates: March 5–7, 2025
- Location: Ho Chi Minh City, Vietnam
- Expected Exhibitors: 700+ (50% new each year)
- Visitor Profile: Global retailers, wholesalers, architects, designers
- Entry Fee: Free with pre-registration
- Why It Matters: This is a nationally supported event organized by Vietnam’s major furniture associations. You’ll find everything from small artisanal producers to large-scale manufacturers. Many booths showcase digital manufacturing solutions, FSC materials, and sustainable supply chains.
HawaExpo is known for its curated experience—buyers receive personalized assistance, scheduled supplier meetings, and access to design and trend showcases. It’s particularly strong for those exploring Vietnamese manufacturers that offer customization and flexibility in production.
First launched in 2023 as an evolution of HAWA’s existing trade show efforts, HawaExpo was designed to consolidate multiple events under one national platform. It’s now considered Vietnam’s most strategic initiative to elevate the image of Vietnamese furniture globally and attract long-term export partnerships.
3. MIFF (Malaysian International Furniture Fair)
- Dates: March 1–4, 2025
- Location: Kuala Lumpur, Malaysia
- Expected Exhibitors: 600+ from 15+ countries
- Visitors: 20,000+ from 140 countries
- Products: Bedroom sets, office furniture, dining, living room, commercial
- Entry Fee: Free for trade visitors with registration
- Why It Matters: MIFF is Southeast Asia’s most global trade fair for indoor furniture. It’s great for buyers looking to place volume orders with fast turnaround. Many exhibitors have ready stock and are prepared for large contract orders.
The fair also offers dedicated pavilions for international suppliers, helping you compare sourcing options across regions. There’s a strong emphasis on quality and reliability, and many booths offer finished goods that are showroom-ready.
MIFF was founded in 1995 and has grown steadily over the decades into one of Asia’s top 10 furniture fairs. Supported by Malaysia’s Ministry of Plantation Industries and Commodities, it plays a key role in promoting the country’s furniture export sector and connecting Malaysian producers to global markets.
Pro Tip: Book early—MIFF overlaps with Vietnam’s fairs, and many buyers combine them in one trip.
4. STYLE Bangkok
- Dates: April 2–6, 2025
- Location: Queen Sirikit National Convention Center (QSNCC), Bangkok, Thailand
- Expected Exhibitors: 500+ across fashion, furniture, gifts, crafts
- Visitors: 30,000+ (trade and public)
- Products: Lifestyle collections, artisanal furniture, home décor, eco-fashion, wellness products
- Entry Fee: Free for trade (registration required); paid entry for public on selected days
- Why It Matters: STYLE Bangkok combines furniture with broader lifestyle categories. If you're sourcing small-batch, design-driven, or handmade goods, this fair is a hidden gem. Many exhibitors offer customization and low MOQs for specialty retailers.
The show is also backed by Thailand’s Department of International Trade Promotion and features curated zones like “Creative Thailand” and “Sustainable Living.” It’s a hotspot for trend forecasting, and ideal for boutique buyers seeking standout collections.
STYLE Bangkok was formed in 2017 through the merger of three major Thai trade fairs—BIG + BIH (gifts and housewares), TIFF (Thailand International Furniture Fair), and BIFF & BIL (fashion). The result is one of ASEAN’s most diverse and creative trade events.
5. IFMAC & WOODMAC
- Dates: September 24–27, 2025
- Location: Jakarta International Expo (JIExpo), Jakarta, Indonesia
- Expected Exhibitors: 400+ across woodworking tech and furniture components
- Visitors: 12,000+ industry professionals
- Products: Machinery, panels, fittings, coatings, hardware, materials, automation tools
- Entry Fee: Free with pre-registration
- Why It Matters: This is not a typical finished furniture fair. Instead, it’s essential for OEM/ODM buyers and factory managers who want to stay ahead in technology and materials. Indonesia is a teak and rattan powerhouse, and this fair gives insight into its deep production chain.
You'll find live machinery demos, automation solutions, and material innovation presentations. It's also where many Indonesian manufacturers discuss tooling upgrades and potential joint-venture opportunities.
IFMAC & WOODMAC was launched in 2012 to fill the growing demand for industrial manufacturing tech shows in Indonesia. Since then, it has become the region’s most important trade fair for wood processing and furniture production technology.
If you're serious about sourcing in Southeast Asia, plan your spring trip around MIFF, VIFA EXPO, and HawaExpo—they’re tightly grouped and offer unmatched access to the region’s best suppliers. STYLE Bangkok and IFMAC are valuable additions for design curation and production optimization.
Southeast Asia continues to grow as a powerhouse in global furniture production, and attending these key trade fairs is one of the best ways to stay ahead of the curve. Whether you’re looking to diversify your supply chain, meet trusted Vietnam furniture manufacturers, or discover new product categories, these events offer direct access to the region’s top suppliers and insights into future design and sourcing trends.
At Dai Phuc Hung Thinh Furniture, we’ve been part of this regional story for over 21 years—supplying FSC-certified outdoor wooden furniture to leading retailers. We understand that great sourcing begins with strong relationships and local knowledge, which is why we’re committed to sharing insights like these to help you plan smarter, source better, and grow with confidence.
📩 If you'd like to connect during one of these fairs—or want recommendations on how to make the most of your trip—feel free to reach out: sales@daiphuchungthinh.com.vn
Let us help you navigate Vietnam and the Southeast Asian sourcing landscape with clarity and confidence.